We refresh dated sites: visuals, UX, structure. Keep URLs and meaning, lift conversion — no rip-and-replace organic drop.
A full wipe-and-redraw is the expensive way to lose rankings, user habits, and months of organic traffic. Without redirects, journey design, and measurement, a redesign can look fresher and sell worse. You pay for a controlled migration: keep what works, fix the friction, and prove the lift before/after.
In this engagement:
Audit and goals → prototype contested areas and the new structure → design core templates → redirect plan and content mapping → build → phased release with conversion, bounce, and organic tracked. Scope and timeline lock after we review the live site — no mid-project surprises.
It depends on templates, integrations, and content volume. A landing or small site can take a few weeks; a larger product with accounts — longer. We ship in phases, with a staging setup and redirect plan, so traffic doesn’t cliff in one day. Exact timing locks after the audit.
Price scales with depth: a visual refresh on the current structure versus full journey rebuild, SEO migration, new templates, mobile, and integrations. Baseline covers audit, structure, design, redirect plan, and launch support. We lock numbers and scope after reviewing the site and goals — no blind ballpark ranges.