Why it matters
A logo is an anchor. A bad one drags the site, bot, CRM, packaging, and ads with it — fixing every touchpoint later costs more than getting the mark right once.
Services / Logo design
Moscow · Worldwide
A logo that works at 16px and on a billboard
Mark and logo: ideas, craft, variants, files for every medium — no trendy junk that dies in a year.
What we do
In this engagement:
- Brief and competitive field — who sits nearby, where you blur together, what the mark must carry
- 2–3 sketch directions — distinct form logic, not one draft with lipstick
- Selection and craft — legibility small, in mono, and on dark backgrounds
- Variants — color / mono, horizontal and stacked lockups, icon and wordmark
- File pack — SVG, PDF, PNG; clear space and minimum-size rules
How we work
Short brief → competitive field and real-world constraints → 2–3 directions → pick one → final craft and variants → file pack. If needed, we extend into a lean brand kit around the mark — no scope bloat.
FAQ
How long does a logo take?
From brief to file pack it’s a clear loop: directions → selection → craft. Exact timing is set after we review the brief and where the mark will run.
What drives the price?
Scope: mark only, or mark plus lockups and basic rules; whether it must fit live products (bot, cabinet, site). We lock the quote after the review — no vague package theater.