Site is live but slows leads, speed, or growth: bugs, UX, SEO, and integrations. We upgrade pointwise from bottlenecks and impact — smart fixes first, no full rewrite by default.
A full rebuild is expensive and often unnecessary. While you start over, the live site keeps leaking conversion, speed, and trust. Without revenue-first priorities, teams fix what’s visible, not what pays — budget goes to cosmetics, regression risk rises, release slips.
In this engagement:
Short audit → 2–4 week roadmap → sprints with a clear increment. Every iteration: what changed, why, and what effect we expect. We don’t touch stack or architecture for fashion — only when it removes a growth constraint.
After the review we lock scope and timeline: work usually runs in 2–4 week iterations, from a focused fix to a bundled upgrade set. We plan a safe release — critical flows checked, no downtime when the setup allows it.
It depends on codebase health, depth of changes, integrations, and regression risk — not a screen count. We give a timeline and budget range after a short audit: bottlenecks and impact first, then the estimate. No hard number without that review.