A doc for team and vendors: logo, color, type, spacing, tone, do/don’t — so new layouts don’t ask “which blue is ours?”.
You’re not paying for a pretty file — you’re paying so that in six months you don’t have three different brands in Slack, on the site, and in the deck. Without a brand book every new layout is a lottery: wrong shade, wrong type, wrong voice. With it, onboarding a designer, vendor, or marketer takes hours, not weeks of back-and-forth.
In this engagement:
We start from what you have: logo and identity — or in parallel with identity if it’s still missing. We lock the touchpoints (site, bot, CRM, decks, social), write the rules and do/don’t, deliver PDF plus a working Notion/Figma version. Timeline depends on touchpoint count and tone-of-voice depth — we set the frame after a short intake.
It usually hinges on how many touchpoints you have and whether logo/identity already exist. A short base-rules guide is faster; a full brand book with tone of voice, do/don’t, and templates for site, bot, and decks takes longer. We lock scope and timeline after reviewing what you send.
Price depends on depth: visual rules only, or also brand voice, templates, and versions for different teams. Baseline includes artifact audit, rule system, do/don’t, PDF, and a working Notion/Figma version. We give a budget range after intake — no scope creep mid-flight.