Why it matters
Without rules the brand drifts: every contractor and designer «improves» it a bit—and in six months you’re unrecognizable. You pay for a system where your team and vendors can’t break recognition, not for a folder of logo files.
Services / Corporate identity
Moscow · Worldwide
Corporate identity that reads across every carrier
Color, type, patterns, photo style, templates — so site, product and deck speak one voice, not three brands in Slack.
What we do
In this engagement:
- Brand platform — meaning, tone, boundaries: what the visuals stand on
- Visual system — color, type, grid, patterns, iconography, photo style
- Digital / print carriers — product, site, decks, social, print where it matters
- Team templates — Figma/docs so a new screen or slide isn’t reinvented
- Guideline — do’s, don’ts, how to apply without a designer on call
How we work
Brand and touchpoint review → 2–3 visual directions → chosen system build-out → assets for your channels → guideline and team templates. Scope and timeline lock after a short brief on goals and what you already have.
FAQ
How long does corporate identity take, and what do we get?
It depends on how many carriers you need and whether a logo and constraints already exist. We typically move from platform and concepts to the system, templates, and guideline. Timeline and scope are set after we map what must work in product, digital, and offline.
We already have a logo. Can we get just the system?
Yes. Often the logo is fine and the gap is rules, carriers, and templates. We build on what works, drop what breaks consistency, and hand the team a system they can use without guessing.