Template stores break on logistics, promos, and odd SKUs — carts empty out. We build catalog, checkout, payments, and warehouses around your real buyer path and niche economics.
You pay when the store is a revenue channel, not a brochure with a Buy button. A generic template doesn’t know your warehouses, lead times, bundles, B2B pricing, or return rules — you lose checkout conversion and keep paying for every workaround. Custom build or deep customization pays off when the path from product to payment to delivery matches how you actually sell — no surprises at the till or in the admin.
In this engagement:
We lock the path from product to payment to fulfillment and the leaks in your current storefront first. Then catalog architecture, checkout, payments, stock; marketing features (promo, loyalty, upsell) only after the core conversion path isn’t leaky. We ship in iterations with a clear backlog: storefront MVP → live payments → integrations and growth. Timeline and budget are fixed after we map assortment, logistics, and payments — not before.
It depends on catalog size, payments, warehouses, and integrations. A focused storefront MVP with checkout is faster; marketplace-style logic, multi-warehouse, and loyalty take longer. We lock the timeline after scoping what must sell in v1 versus what waits for the next iteration.
A builder is fine while its limits match your model: one warehouse, simple SKUs, standard checkout. The moment you need bundles, B2B pricing, custom logistics, conditional promos, or a real CRM/stock link — you pay for workarounds and lose conversion. We build around niche economics: strengthen the template where it fits; design a proper contour where it doesn’t — no stack theater.