Startup app before your runway ends

Why it matters

Without hard MVP boundaries you fund screens that never move a metric — and learn it months later. Runway burns on polish instead of learning. We lock hypothesis, channel, and success criteria before code: you pay for a signal, not a pretty app.

What we do

In this engagement:

• Hypothesis and MVP boundaries — what we test and what we deliberately skip
• Channel: Mini App / PWA / store — the cheapest path to first real users
• Onboarding and activation — drive the first valuable action, not just an install
• Analytics and early metrics — events, funnel, payments from day one
• Growth plan after validation — what to add next, when to hit the store and scale

How we work

Hypothesis and channel review → hard scope → short cycles with a weekly demo. We often start with a Mini App or thin client to skip store review delays. After a market signal we expand features and move to native/store if needed. Iterations follow data, not gut feel.