Why it matters
Polished UI on broken UX is an expensive mistake: budget burned on rework, conversion drop, and support nobody budgeted for. Pay once for structure — or three times for navigation in code.
Fixing navigation mid-sprint costs dearly. We design logic before UI: CJM, flows, prototypes, user tests — 150+ products, product and economics first, not pretty screens.
Polished UI on broken UX is an expensive mistake: budget burned on rework, conversion drop, and support nobody budgeted for. Pay once for structure — or three times for navigation in code.
In this engagement:
Short research sprint → CJM and flows → interactive prototype → tests with 5–8 people → fixes → handoff to UI. Scope and format locked after we break down the task: MVP, new module, or rebuild of an existing app.
Research, prototype, and tests usually fit into a few weeks; exact timing depends on roles, scenarios, and whether a product already exists. We lock the plan and deadline after a short discovery.
Depth of research, number of core scenarios, whether you need a clickable prototype and a usability round. After we break down the task, you get a clear scope and range — not a generic website average.