When cabinets, CRM, calculators and multilanguage stack up, builders become debt. We design architecture and data flows so content, development and support don't block each other.
A “complex site” on a website builder usually dies on the first non-standard integration, editorial permissions, or section growth. Custom build gives control over logic, predictable releases, and handoff-ready support — not a bet on what the platform still allows. You pay for a system that won’t break sales and ops every time something changes.
In this engagement:
Modular launch: first release ships what captures and handles demand; the rest follows a clear backlog. We map scenarios, integrations, and roles → lock scope and stages → design system and critical screens → core and cabinets → CRM/payments/analytics → content model and permissions → harden and hand off to support. Timeline and budget range after discovery — no mid-project surprises.
Timeline depends on roles and cabinets, integration depth (CRM, payments, 1C/ERP, analytics), i18n, and content readiness. We ship in releases: a working core for leads/sales first, then secondary sections. Stages and first-launch date are set after discovery — we don’t promise “a site in N weeks” blind.
Builders can still handle many pages. They break on non-standard logic, permissions, preview, CRM/payment wiring, and year-two maintenance. Custom pays off when the site is part of operations, not just a brochure. If a lighter stack is enough after discovery, we’ll say so — we don’t inflate scope.