@shv_founder ↗
Services / CRM Moscow · Worldwide

CRM built around your process, not a template

Customers, sales, analytics and team control in one system. From scratch or an upgrade of what you have — fitted to real ops, not someone else’s logic.

CRM as an ops tool, not just a contact DB

Off-the-shelf CRMs often force the business to bend. We build around your process — from scratch or by extending what you have. You get:

  • customer records and full interaction history
  • sales control and team tasks
  • marketing and ads analytics
  • automation of busywork
  • tables, filters and dashboards in one place

Why a custom CRM

At scale, spreadsheets and tool sprawl break: leads leak, managers lack one system, leadership lacks the picture. A custom CRM gives:

  • one customer base and clear processes
  • team performance visibility
  • sales and channel analytics
  • history per customer
  • automation for repeat sales

CRM types we build

Built around the job. Often combined:

  • From scratch — processes, deal stages, data model, automation for your model
  • Upgrade — new sections, logic, modules, integrations, analytics
  • Customer ops — cards, statuses, segments, tasks, docs, search
  • Edtech / creators — students, funnels, learning, sources, repeat sales
  • SaaS / IT products — users, plans, subscriptions, payments, access, product analytics

The edtech / creator customer path

CRM owns the chain: lead → consult → sale → learning → repeat purchase. Segments, comms history and scenarios — without spreadsheet ops.

What the system covers

We ship the loop you need, without bloat:

  • Customers — base, cards, history, segments, filters
  • Analytics — dashboards, reports, sales, channels, growth
  • Funnels — stages, statuses, tasks, conversion, auto-actions
  • Automation — alerts, lead routing, scenarios
  • Integrations — site, forms, messengers, payments, internal APIs

Business control in one window

How many customers came, from where, which channels work, where deals sit, how the team performs, what to fix — instead of dozens of sheets and tools.

Why SHV Agency

We build CRM around you:

  • fitted to your process, not the other way around
  • no feature bloat
  • scales: modules, teams, scenarios, integrations
  • depth in Telegram products, online schools and SaaS loops

Who it’s for

Creators and online schools, SaaS and IT, service companies, agencies, offline businesses with a sales team — anyone who needs managed ops instead of tool sprawl.

How we build a CRM

Full cycle:

  • business, customers and goals discovery
  • structure, roles and system logic
  • UI, database, features and integrations
  • scenario QA
  • launch, rollout and iteration

Timeline and budget orientation

We lock the number after process discovery. Working bands:

  • Customer ops / simple scope — from 75K ₽ · 3–5 days
  • Funnels + automation + access — from 150K ₽ · 2–3 weeks
  • Platform (product + CRM) — from 150K ₽ · 3–6 weeks

Scope and price before kickoff. Expansion is a separate stage.

FAQ

From scratch or upgrade what we have?

Both. If the current system blocks you — we extend it or ship a focused layer beside it. If ops aren’t in one place — from scratch is often faster.

How much does a custom CRM cost?

Ballpark: simple customer ops — from 75K ₽; funnels and automation — from 150K ₽; product+CRM platform — from 150K ₽. Locked after discovery.

How long does it take?

Simple scope — 3–5 days; mid — 2–3 weeks; platform — 3–6 weeks. Timeline after discovery.

Fit for an online school / Telegram product?

Yes — a core use case: students, access, payments, funnels, broadcasts. See Terra, Yellow Club, OSNOVA.

Can this replace Amo / Bitrix?

If a boxed CRM breaks your process or can’t own product logic — yes. If the box is enough — better to extend it. We’ll say after a short brief.

Do we need a separate admin UI?

Yes — the admin is part of the product. A web panel around your team roles.

Which integrations do you support?

Site and forms, Telegram / bots / Mini App, payments, sheets, internal APIs, ad cabinets and external services.

What happens after launch?

Rollout, team onboarding, usage-driven fixes, new modules. We can stay on as a technical partner.

What do you need to start?

How customers arrive, deal stages, who is on the team, which data is critical, what to automate, and the deadline. The rest on a call.

Is the price fixed before kickoff?

Yes: scope, milestones and price before work starts. Scope expansion is separate.

Next / Your project

Tell us the process — we’ll shape a CRM around your model.