T-Club / Terra

About the project

T-Club is an education brand with offline and online launches. Growth hit process walls: most work was manual, and key data lived in scattered Excel sheets.

The brief: one system for launches, clients, payments and messaging—so the team can run many cohorts and members without chaos.

Client pain

Before the build, the school had no unified management infrastructure:

• reports and analytics done by hand in Excel;
• no centralized student CRM;
• hard to control chat and cohort access;
• no convenient launch and source analytics;
• editing data ate time because everything was manual.

The solution

We built a custom CRM and admin panel that pulled the school’s core processes into one place.

Cohorts and members

For cohort management we shipped:

• create and configure learning cohorts;
• add mentors and school staff;
• manage members per cohort;
• access pricing, passes and plans;
• purchase and payment tracking.

Telegram and access

Messaging and access automation:

• auto-create Telegram chats for launches and cohorts;
• manage member access to chats;
• control mentor and staff permissions;
• bind users to the right groups cleanly.

Analytics and admin

Reporting and control:

• UTM analytics;
• launch performance;
• segmentation by cohort and chat;
• payment and member status control;
• Excel exports for further work.

In admin the team finds and processes data fast, edits member cards, runs launches and access, and reads key metrics in one UI. The interface is light B2B SaaS: KPIs (members, active subs, MRR, expiring in 7 days), filters, segments, broadcast builder with Telegram preview, cohort finance on one board.

Results

For over a year the system has been the school’s main process tool. The team got:

• one database instead of many Excel files;
• clear reporting across all launches;
• automated access and messaging;
• a practical tool for staff;
• fast analysis and edits without calling engineering every time.

The school moved from manual process management to a full digital launch OS.