A platform where the club sells, onboards and retains—without an ops zoo
Osnova is a full digital platform for a private Telegram community. One ecosystem: Telegram bot, Telegram Mini App, custom CRM and admin, payments and marketing automation.
Valentina and Alexander came to us to build a modern community for Russian speakers in Europe. The job wasn’t just more chats—it was a platform that automates acquisition, sales, onboarding, retention and daily life inside the club.
Before the platform, most processes were manual:
At scale that model breaks: the team drowns in ops instead of product. Bot builders and off-the-shelf SaaS couldn’t go deep enough—no flexible scenarios, no real journey analytics, no personalization per member.
We built a platform for the full member lifecycle—from first ad touch to long-term retention in the community.
The ecosystem includes:
Everything runs as one system and is controlled from the custom admin.
Three core surfaces sit at the center.
Telegram bot is the entry point: signup, subscription, onboarding, marketing activity and ongoing interaction. It supports configurable funnels, UTM, journey analytics, auto-scenarios, personalized sequences, game mechanics and Robokassa / Stripe payments. Based on member actions, the system starts the right scenarios on its own.
Telegram Mini App is the member home after signup. It simplifies navigation across materials, chats and people and turns Telegram into a daily product. Engagement rises through game mechanics, achievements and an internal economy.
CRM and admin are the control room for the whole ecosystem. The team runs users, plans, payments, onboarding, campaigns, game mechanics, content, Mini App, bot and scenarios without calling engineering for every tweak. It’s a full CRM: payments, subscriptions, channels, engagement and core business metrics. Almost any element can change without code edits.
Members move through one ecosystem—from ads to long-term club life.
It starts with an ad link or invite. The system reads UTM and drops the person into the right funnel. Depending on the scenario they can:
After access—personalized onboarding. Its structure is configured in admin and can differ by plan, campaign and segment. Then the member lives in the Mini App: materials, chats, community, game loop, shop.
The platform supports fully configurable scenarios. From member behavior it starts sequences, moves funnel stages, segments the audience and adapts messaging—without the ceilings of typical bot builders.
Every journey step is logged. You can analyze:
That makes marketing weak spots obvious and acquisition more efficient.
Custom VSL module: admin uploads video, the system tracks watch percent per user. From behavior it can automatically:
Marketing runs on real engagement—not guesses.
Open Door Day is trial access: a symbolic payment or card bind, with the main charge after the trial. Throughout, the system sends personalized messages, shows club value and leads toward full subscription.
For trust we built founder-style personal dialogs via Telegram User API. It feels like a live conversation: questions, lead magnets, bonuses, objection handling. Messaging is automated but reads as a personal chat. This mechanism drove ~+30% conversion to paid subscription.
For engagement—a full game system:
Points for tasks and club participation. Spend them on discounts, the first subscription period or shop offers—materials and consultations.
The Mini App is the daily interaction hub. Inside:
Members no longer hunt for information across dozens of chats and messages.
The client got more than “another bot”—a digital community OS: acquisition, sales, onboarding, CRM, analytics, payments, gamification, navigation and marketing automation in one system. Almost everything runs from admin without constant engineering tickets.
In the first six months—1000+ active members. Subscriptions and care automated, manual ops nearly gone, control centralized in their CRM, subscription conversion up ~30% via User API, infrastructure ready for further growth.
After launch we keep running the bot, Mini App, CRM, payments and internal logic: stability, new capabilities, UX. The client team owns community and content—not technical debt.