We audit funnels for stores and paid products. The pattern repeats: traffic exists, the product page feels alive, yet fewer people reach checkout than demand allows.
Three common leaks
- Unclear value before cart — users don’t know what they get after paying
- Extra fields and fear — phone, forced signup, surprise terms
- Context break — ad promise doesn’t match the landing screen
The fix is almost never “make the button greener.” It’s a simpler journey, clear guarantees, honest pricing and a next step without fog. Same rules in Telegram products: offer → clear access → payment → instant result in the bot or Mini App.